Dr. Michelle Watson Canfield

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Do Men Really Read Blogs?

I’ve been running an unofficial survey by asking men this question:  Do you ever read blogs?
 
Here are the results I have found so far:  My musician friends say they do read blogs yet the dads in The Abba Project unanimously say they don't.  This confirmed my bias that men don’t read blogs!
 
So I have chosen to put my energies elsewhere rather than writing blogs that men don’t read! (since men are my target audience). 
 
But now that I’ve signed a book contract with Harvest House for my upcoming book Changing Girls Lives One Dad At A Time (slated for release in September 2014), they say I need more of a social media presence.  You can clearly see that I’m in a bit of a quandary.  I definitely have a passion to reach dads across America while helping to decode their daughters with a goal of helping them more intentionally dial in to them, and I really would love to do that even before my book comes out, but I can’t do that without men reading my blog.
 
I need your help!  Do you have any ideas on how I can connect more efficiently with dads even though blog-reading may not be their favorite past time?
 
I’m all ears!  Talk to me!!!