The Abba Project Is Re-Launching ONLINE in October! 🥳🎉
Michelle Watson
Hello to each of you—dads, daughters, moms…grandparents…and all!
I’m excited to announce that I’m re-launching THE ABBA PROJECT in a first-ever ONLINE forum!
The Abba Project Explained: As most of you know, this group started in Portland, Oregon in January 2010 for dads with daughters in their teens and 20’s. The main goal was to see dads intentionally and consistently turn their HEARTS, not just their HEADS, towards their girls. I saw profound life change and true relational healing year after year, and the amazing thing is that I continue to receive positive feedback from many of the men even to this day.
Fun story: This summer a dad emailed me to share that he followed my directives to put his love into writing during the group when his daughter was 15. He decided to go “all in” and write one letter a day for a few months and she never said anything…so he assumed she’d thrown them away. She’s now 30, married, and one day a week he watches his grandson. Recently his daughter told him she found the box with all the letters he’d written her during that time and said how much they meant to her! How incredible is that?!
Brief History: After ten consecutive years, the last in-person group of The Abba Project I led was in 2019, right before Covid closed everything down. Then I married Ken in 2020 (whoo hoo!) and in 2021 I moved to Arkansas. In addition to now being in my 30th year of private practice as a licensed professional counselor, over the past five years I’ve had a very full plate with lots of podcasting, travel, speaking alone and with Ken, AND investing in our grandkids…with our 20th on the way! Additionally, I haven’t had a clear word from God about re-starting the group. UNTIL NOW, that is!
Present Update: I’m thrilled that NOW is the time for dads across the country to join this movement through an online forum. I still receive emails regularly with requests to join The Abba Project after men read my books, hear me on the radio or a podcast (including The Dad Whisperer Podcast, which is now in it’s 10th season!), or meet me at a conference. I’m thrilled that I can now say, “YES—you can join the group from wherever you live!”
My Ask: This is where I’d love your help in spreading the word so that a new group of 12 courageous men can participate and step into leading a deeper relationship with their daughter no matter where they live. It’s first come-first serve so encourage men to take acton with a prompt response.
I’ll attach a flyer that you can share with others. For easy reference, here’s a few specifics:
· October 5, 2026 through March 1, 2027
· Once a month on Monday nights for two hours
· $600 (includes a 45-minute preliminary interview plus all training + teaching materials)
Every dad will experience peer support, training on topics relating to fathering a daughter, personal skill-building exercises, and accountability to support action.
Last, thank you for your collaboration and connection over the years. It’s a joy to touch base here and network as together we share a kindred spirit passion to see dads better equipped to dial in to their daughter’s hearts.
Let me know if you have any other questions.
I’m attaching a flyer below that you can send to any Girldads you know with a teenage or 20-something daughter. Go Dads!
Big hugs from my heart to yours, Dr. Michelle